Checking out the competition

source: http://www.google.co.uk/search?q=another+magazine+26th+issue&rls=en&tbm=isch&emsg=NCSR&noj=1&ei=VpZ0U-WEMsay7AbeqIGYBg

Before I begin to write my own magazine article; I first completed some competitor analysis, to help decide how I wanted to create my article. I looked at AnOther magazine and noted the various factors that help create the magazine, e.g. the layout, tone, amount of text, etc.

I first began by looking at the basics: who the editor was, where the magazine was published, how much it cost, before investigating the style of AnOther further.

I found that AnOther is mostly a visual magazine, with predominately editorial photo shoots; with only a small amount of text, especially considering the size of the magazine. It has a very clean cut look; the edges are sharp and the photography is all high fashion, there wasn't any high street brands evident through out. Some of these brands include: D&G, Balmain, Celine, JW Anderson and Burberry. These editorial images proved to be very striking and captured my attention through out. Although, I noticed that the models within the magazine were mostly Caucasian; the looks of these models were diverse.

Although, AnOther is obviously an established brand, due to the vast amount of big designer names, advertising their labels within: I feel that the target market is for a younger audience. I feel that the age group this magazine is targeted at would be between the ages of 21-30. However, due to the (what I would consider to be) the steep price of £6.95; I believe that the magazine is aimed towards young, city-based professionals within this age group, who would find this price more affordable. I feel this due to the content which is mostly visual; I also believe that the cover of the magazine would grab the attention of this younger audience, rather than an older age group, due to the vibrant colours, fun setting and young, beautiful woman placed on the cover.

I feel that the over all theme of AnOther magazine is editorial but quirky; although personally, I couldn't afford to regularly purchase this magazine, being a young student; I would recommend it to those who could.

Below is pictured my notes from the magazine assessment: